Romy Marlo Ellis faced skepticism from friends when she announced plans to open a cafe on Simpson Street in Thunder Bay, Ont. Despite concerns about the area’s safety and appearance due to vacant buildings and public drug use, Ellis, the founder and CEO of Crush Coffee Co., remained confident in her decision. She emphasized her belief in the neighborhood’s potential for revitalization.
Simpson Street, located in historic Fort William, has undergone significant changes over the years. While some perceive it as rundown, business owners like Chris Talarico of Carlito’s Board Game Cafe see beyond the surface. Talarico highlighted the hidden vibrancy of the area, emphasizing the numerous businesses operating there.
Ellis is currently renovating 114-B Simpson St. to establish an all-female-led business in partnership with Urban Abbey. By involving women from Urban Abbey’s transitional housing, Ellis aims to empower the community and breathe new life into the area.
The city’s ongoing Simpson Street Rehabilitation Project, now in its third year, focuses on improving the area’s infrastructure, including sewer and water main replacements. Councillor Brian Hamilton is seeking input from residents on further developments in the Charry’s Corner section. Additionally, the Reimagining Victoriaville project nearby is expected to catalyze economic growth along Simpson Street.
To address vacant buildings, the city has secured over $2 million through the Housing Accelerator Fund. City staff identified 59 buildings suitable for redevelopment, potentially accommodating more than 230 new homes. Joel DePeuter, the city’s development services manager, envisions increased residential and commercial opportunities in the Simpson Street area.
Music World, a long-standing establishment on Simpson Street, has observed social challenges in the community. Owner Joe Riccio advocates for community policing to enhance safety and community engagement. Meanwhile, social service agencies like Our Kids Count and NorWest Community Health Centres are actively involved in community initiatives to uplift the neighborhood.
Urban Abbey is expanding its presence on Simpson Street, aiming to provide additional transitional housing units and programming space at the former Adanac Hotel. Scotland Morrison, head of staff at Urban Abbey, stresses the importance of accessible infrastructure for the community’s well-being.
Ellis, at Crush Coffee Co., envisions collaboration with neighbors to attract more visitors to the area. She emphasizes community support and active participation in fostering positive change in the neighborhood, regardless of its current challenges.
