Ali Marsman is filled with emotions as she strolls through the halls of a recently reopened 80-year-old movie theater in Hope, B.C. She expresses a mix of joy and nostalgia, stating that the venue radiates history, love, and growth.
As a piano instructor and writer, Marsman has taken over the lease of the Almsgiving Hope Cinema and Performance House with ambitious plans for its future. Apart from screening movies, the theater will host various programs catering to seniors, preschoolers, and students from local schools.
Music will play a significant role in the theater’s offerings, with Marsman intending to provide music lessons for various instruments and rehearsal space for the high school band. She envisions establishing an orchestra in the long run. Additionally, the venue will host special events, including a magic show next month and the Vancouver Mountain Film Festival in April, with more performances lined up.
The 320-seat theater will feature films throughout the week. Marsman is optimistic about the venture, expressing confidence in her ability to make it successful with the full support of the town behind her. Her goal is to see the cinema reach its 100th anniversary.
Previously known as New Hope Cinema, the theater closed its doors in 2024 but was never sold despite being listed for less than $1 million. Hope Mayor Victor Smith is enthusiastic about the revival of the Almsgiving Hope Cinema and Performance House, commending Marsman’s vision and the community’s backing as essential for its success.
Sonya Yokota William from the Network of Independent Canadian Exhibitors in Toronto applauds the cinema’s reopening, emphasizing the importance of cinemas in enhancing community life. She notes the challenges faced by single-screen theaters due to demanding contracts from major studios but welcomes the resurgence of independent cinemas driven by community-focused operators.
Community members like Dylan Wiegert and Eric Demeulder express their excitement for the theater’s reopening, recalling fond memories of attending events at the venue. The theater holds significance for the community, with past events like the Hope Mountain Film Festival and Rambo-related screenings being popular among locals.
Hope, B.C., famously featured as the fictional town of Hope, Wash., in Sylvester Stallone’s film “First Blood,” a connection that continues to attract visitors interested in Rambo-related tourism. Marsman feels honored and enthusiastic about the cinema’s future, grateful for the trust placed in her vision and plans for the venue.

