The 114th edition of the Calgary Stampede concluded on Sunday after drawing over 1.4 million attendees during the 10-day event, according to organizers. While this year’s attendance did not break records like the 2024 and 2025 Stampede editions, CEO Joel Cowley expressed satisfaction with the turnout. Cowley mentioned that surpassing 1.4 million guests in 2026 was a notable achievement, especially considering the prevailing economic uncertainties and affordability challenges faced by Canadians.
To address concerns about affordability, the Stampede implemented various initiatives such as offering four free-admission days and organizing community activities beyond the park, including pancake breakfasts and downtown events. Cowley noted that approximately 70% of attendees were local, with 11% from other parts of Alberta, 12% from different regions of Canada, and 7% international visitors. He emphasized the economic impact generated by outside visitors, citing last year’s Stampede as having contributed $389 million to Alberta’s economy.
Stampede President Stuart O’Connor highlighted the successful aspects of this year’s event, including the record-breaking Stampede parade with 125 entries and a vast concert lineup featuring over 100 artists across various stages. O’Connor praised the performances, including A$AP Rocky and Alanis Morissette, as well as the popular rodeo competitions like the Rangeland Derby and Indigenous relay racing.
Despite the overall success, a Saturday night incident involving a chuckwagon collision raised concerns about animal welfare. Cowley reassured that the injured horse was receiving care at a top veterinary clinic, although the injury was considered severe. Animal welfare advocates like the Vancouver Humane Society have been critical of the Stampede’s rodeo events due to past incidents and fatalities involving animals.
Looking ahead, Cowley expressed optimism about the Calgary Stampede’s future, citing the newly unveiled 20-year master plan for Stampede Park as a positive step. He highlighted the positive feedback from guests, improvements in security and cleanliness, and upcoming developments, including the demolition of the Scotiabank Saddledome to free up additional land for accommodating larger crowds. Cowley emphasized the necessity of land over sentimental attachments to existing structures like the Saddledome.
