The Canada Pension Plan Investment Board (CPPIB) is under scrutiny for allocating $300 million US towards financing infrastructure for Elon Musk’s xAI, the company responsible for the controversial Grok artificial intelligence chatbot tool. Grok has been the subject of controversy recently due to its capability to generate sexualized and nonconsensual images of individuals, including minors. Following public backlash, xAI implemented some limitations on the tool.
Despite these measures, Malaysia and Indonesia have blocked access to Grok, with authorities worldwide scrutinizing the product. In Canada, the federal privacy commissioner is conducting an investigation into both xAI and the Musk-owned X Corp. over allegations that Grok is utilized to produce and distribute explicit images without consent.
The CPPIB disclosed in an August news release that it had invested $300 million US in an xAI debt issuance to support the construction of the company’s second data center in Memphis, Tennessee. This renewed association between the Canada Pension Plan manager and the Grok-maker has sparked concerns, with critics questioning the appropriateness of CPPIB’s involvement in such ventures.
Charlie Angus, former MP for Timmins-James Bay, raised concerns about CPPIB’s connection with xAI, suggesting potential investments in controversial entities like Pornhub or illegal detention centers. The Finance Department of Canada emphasized that the CPPIB operates independently from the government, redirecting inquiries about specific transactions to the organization.
In response to the misuse of Grok, the CPPIB aims to advocate for improvements. Michel Leduc, the CPPIB’s chief public affairs officer, acknowledged the severity of the issues surrounding xAI and expressed a commitment to drive changes. Leduc emphasized the need to combat the disrespectful and harmful exploitation enabled by technology platforms like xAI.
The CPPIB has initiated discussions with xAI to understand and address the existing controls and modifications implemented to prevent the creation and circulation of harmful or degrading content. While monitoring progress towards a comprehensive solution, the CPPIB refrained from disclosing potential actions or timelines in adverse scenarios.
When contacted for clarification on the extent of CPPIB’s investment in the Memphis data center, xAI responded with “Legacy Media Lies,” reiterating a stance taken in previous interactions regarding Grok.

