Lisa Snowdon takes on new role at hotel in Windsor
TV and radio presenter Lisa Snowdon has been named ‘chief joy officer’ at a new riverside hotel, with the aim of spreading happiness among guests.
The star was given the title of CJO for one day only and was spotted surprising guests upon their arrival.
This appointment was made to celebrate the launch of Reserve at Warner Hotels’ brand new flagship destination, The Runnymede on Thames in Windsor.
Speaking about her new role, Lisa said: “There’s nothing quite like the experience of a short break it’s the perfect way to reset and recharge.
“In my role as chief joy officer it was great to meet guests and take time out to enjoy the many things that make a short break truly magical.”
She was even seen unwinding in the spa and participating in a cocktail making masterclass.
Sue Wolton, general manager at The Runnymede on Thames, commented: “Short breaks are the perfect way to recharge and escape the stresses of everyday life.
2It was great to work with Lisa to help showcase the joy a short break can bring as an advocate for mental, physical and spiritual well-being she was the perfect candidate for the role.
“Lisa had the opportunity to try out everything on offer at the hotel including its beautiful riverside setting, vibrant activities, entertainment and luxurious spa.”
Snowdon’s appointment as CJO aligns with a study commissioned by Warner Hotels, which delved into the impact of short breaks on the nation’s morale.
A survey of 2,000 Brits revealed that nearly half (46%) are secretly anticipating their next holiday, keen to break free from the repetitiveness of daily life.
However, practical obstacles such as financial constraints, demanding work schedules, and hectic lifestyles stop many from taking breaks as frequently as they’d like.
On average, Brits take three short holidays a year, but two-thirds expressed a wish to escape more often.
In the poll 31% identified enhanced mood and well-being as the primary advantage of taking short breaks.
Others said reconnecting with loved ones and the thrill of new experiences were also significant motivations to get away.
Getting value for money emerged as a crucial consideration when booking a short break, with 51% marking it as the most important factor.
However, guests are increasingly looking beyond just the accommodation. Nine out of ten agreed that the overall experience is what truly makes a short break exceptional.
When travelling, people most enjoy visiting nearby attractions (50%), savouring delicious food and drink (49%), and spending quality time with loved ones (41%).
Other key considerations include the availability of exciting activities (26%), diverse entertainment options (24%), and picturesque surroundings (19%).
David Murdin at Warner Hotels stated: “Our latest campaign is designed to encapsulate that message, by demonstrating the more emotional connection guests have with short break experiences.
“Whether that’s spending quality time re-connecting with loved ones, trying new things, relaxing in beautiful surroundings or making memories that will last a lifetime.”
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