Guenther Steiner opens up on unexpected new career away from F1 – ‘I like it’
Former Haas team principal Guenther Steiner is now running a luxury villa in his hometown in Italy, having left Formula 1 ahead of the 2024 season. Steiner spent 10 years in charge of Haas before he was replaced by Ayao Komatsu last year.
Since leaving Haas, Steiner has worked as an F1 commentator and written a book detailing his experiences in the sport. However, he and his family also run the Villa Steiner in Merano, Italy.
The luxury property boasts five suites which are named after iconic F1 circuits such as Silverstone, Monte carlo, Suzuka, Melbourne and Singapore. The Monte Carlo suite is the most expensive and costs at least €250 (£209) per night, while the Suzuka suite is the cheapest at €120 (£100) per night.
And when asked about the Villa during an appearance on talkSPORT, Steiner said: “I do a little bit of everything. I’m not running it myself, I own it. It’s a very touristy area and I like the house.”
Steiner previously told GP Blog in 2024: “It’s a town I was born in and grew up in. It’s a very nice town. It’s in the historic centre. It’s personal to have a house there. It’s too big for me to live in, so I live just beside it.
“It’s going well. We just started last year in April. So yes, if you go on holiday there, you need to go there. You need to put it in [the story so] that people go there. Go to Guenther’s f***ing B&B.”
Reflecting on his exit from Haas in an interview with Mirror Sport last year, Steiner admitted: “I should have left earlier. I was fighting an uphill struggle where I had no chance to win.
“We started off, we had nothing. We worked our way in to be respected in F1. We achieved a lot of things. But then, after Covid was over, there was no traction anymore.
“We were spinning our wheels, you know? It’s more of the same. I want to have success. And what is success? Going on the podium, trying to win, at least to have a fair chance to go on the podium.
“But if you yourself think, ‘It’s not going to happen with how we are doing it, the best we can hope for is getting sixth or in a fantastic year, fifth’… I’ve done that, got the T-shirt.
“But when you’re in the trenches, you don’t realise it anymore. You keep on going. But when you’re out, you realise, ‘Wow, should I not have left before?’ Yes.
“I don’t regret it. I think it wouldn’t have been necessary, you know? It could have been done completely differently. There was no respect shown towards me, to be honest.
” I even have to fight for my money. You build up something like this, and I think for what was invested and what came out, is a pretty good return on it. But am I upset? No. There’s a lot of positive things in the world. I mean, why would I lose any sleep over it?”
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