Ruth Jones McVeigh, a key figure in establishing Canada’s renowned Mariposa Folk Festival, has passed away at the age of 99. Jones McVeigh, who passed away in Ottawa, played a pivotal role in creating the enduring and community-focused annual music event, which has become one of the longest-running folk festivals in North America. Over the years, renowned artists like Gordon Lightfoot, Joni Mitchell, Leonard Cohen, and Bob Dylan have graced the festival’s stages.
The festival, founded in 1961, has evolved into a cultural phenomenon thanks to Jones McVeigh’s dedication. Born in Halifax, she began her career in journalism in Nova Scotia before moving to Ontario with her family. Inspired by a motivational speaker’s idea to boost tourism through events, Jones McVeigh organized the first Mariposa festival in Orillia within six months. The festival’s success led to various location changes over the years, eventually returning to Orillia in 2000.
Mariposa has hosted a wide range of artists, from folk legends like Ian & Sylvia and Gordon Lightfoot to international stars such as Pete Seeger and Joan Baez. The festival has also showcased Canadian talents like Serena Ryder, Barenaked Ladies, and Tegan & Sara in recent years. Jones McVeigh’s vision for Mariposa emphasized nurturing young talent, with artists like Serena Ryder benefiting from the festival’s support.
Jones McVeigh’s dedication to Mariposa continued over the years, even during challenging financial times in 1987 when the festival faced potential closure. Her efforts were instrumental in ensuring the festival’s survival. In recognition of her contributions, Jones McVeigh was inducted into the Mariposa Hall of Fame in 2005.
Despite her passing, Jones McVeigh’s legacy lives on through Mariposa and the artists she supported. She leaves behind a lasting impact on the folk music community, with her family, including grandchildren and great-grandchildren, continuing her legacy.

