Moderating the amount of time children spend on screens is a significant challenge faced by parents of preteens and teenagers today, according to Toronto mother Andrea Chrysanthou. These youngsters have grown up in a digital age where being online was their primary means of connecting with teachers, friends, and family during the pandemic. As a result, they may not fully comprehend the potential dangers associated with excessive screen time, having never known a different way of life.
Chrysanthou actively monitors her 12-year-old son Nathaniel Charles’ smartphone usage and engages in regular conversations with him about potential online risks, such as exposure to sludge content and AI-generated deepfakes. Despite her efforts, she has witnessed her son becoming agitated by online videos, displaying frustration when asked to disconnect, and struggling to set boundaries for his screen time.
Acknowledging that children cannot manage screen time independently, Chrysanthou emphasizes the burden placed on parents to oversee their children’s digital activities in addition to their other responsibilities. In response to these concerns, telecommunications giant Rogers recently unveiled a $50 million initiative aimed at addressing excessive screen use among young Canadians over the next five years.
The multi-faceted Screen Break program, which targets families and schools while collaborating with community organizations and conducting ongoing research, has been commended as a positive initial step by parents and experts. However, there are calls for more proactive involvement from technology and telecommunications companies as well as governmental bodies to combat this issue effectively.
Rogers’ President and CEO, Tony Staffieri, emphasized the importance of fostering a balanced relationship between young individuals and their screens through the Screen Break initiative. The program includes funding for initiatives promoting physical activity, annual research on screen usage habits, and an educational component involving professional athletes like George Springer from the Toronto Blue Jays and prominent hockey stars to encourage healthy screen habits among teens.
Dr. Nicole Racine, a clinical psychologist and researcher, views the Screen Break initiative as a positive development, particularly appreciating the emphasis on ongoing research and engagement with schools where children spend a significant amount of time. She underscores the detrimental effects of excessive screen time on well-being, social connectedness, physical activity, and sleep among children and adolescents.
While acknowledging Rogers’ investment in addressing screen time concerns, technology analyst and journalist Carmi Levy raises concerns about the company’s historical role in promoting addictive technologies. However, he acknowledges the importance of broadening the conversation surrounding online safety for young people at a time when global attention is increasingly focused on this issue.
Chrysanthou commends the Rogers initiative as a valuable resource for parents striving to manage their children’s screen time effectively. She advocates for increased industry accountability and government regulation to ensure the safety of children in digital spaces, highlighting the need for similar initiatives from other telecom and tech companies.

